Type | Caffeinated novelty energy supplements/consumables |
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Manufacturer | Harcos LLC |
Country of origin | USA |
Introduced | 2008 |
Flavour | Various |
Variants | Mana Energy Potion, Health Energy Potion, Blood Energy Potion, Zombie Blood, Zombie Jerky, Love/Luck Energy Potion, Nuclear Energy Powder |
Harcos LLC (dba Harcos Laboratories) are the makers of caffeinated novelty energy supplements and consumables. Harcos Laboratories operates out of Santa Monica, California.
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Harcos Laboratories was formed in 2007 by Aaron Rasmussen and Elijah Szasz, both co-workers in the industrial robotics industry.[1]
In January 2008, Mana Energy Potions was released on their website. The product itself is packaged in a bottle similar to those seen in over 100[2] video games. After gaining attention on national television, internet geek blogs, and news sites,[3] Mana Energy Potion started being sold in retailers around the United States.
In January 2009, Health Energy Potion, a counterpart to Mana, was released. Much like Mana, Health retains its virtual-counterpart authentic look with the color and bottle shape found in video games.[4]
In October 2009, Harcos began distributing Blood Energy Potion, a first-to-market[5] beverage. The energy supplement in an IV bag pouch contains a caffeinated liquid with a similar color (deep red), consistency and nutritional profile of blood by packing iron, protein, enzymes and electrolytes into a fruit punch supplement. This satiated the taste buds of horror and vampire culture fans once again with bringing something from fiction into real life.[6]
Additional products to follow have been: Nuclear Energy Powder, Zombie Blood,[7] Love Energy Potion,[8] Luck Energy Potion & Zombie Jerky.[9]
Harcos Laboratories products are currently in over 3000 stores nationwide, including EBZ Battle Outlet, Hot Topic, Spencer's Gifts, FYE, Fry's Electronics, Urban Outfitters, Comp USA, It'Sugar, and many comic book/novelty candy retailers.
The original product to be released. This product comes in a 1.69 fl oz. potion bottle and contains a sour-citrus flavored blue liquid. The product was initially packaged in glass bottles, but shortly after switched to plastic.
The follow-up to Mana Energy Potion. This product comes in a 1.69 fl oz. potion bottle and contains an apple-cinnamon flavored red liquid.
This product comes in a 3.4 fl oz IV-style pouch with a fruit punch flavored deep red liquid. The product originally contained protein but has since been removed.
This product comes in a 3.4 fl oz specimen-style pouch with a lime flavored green liquid.
This product comes in five flavors and is contained in plastic test tubes with color-coded caps.
This product is an artificial green-colored beef jerky that comes in an orange specimen style pouch.
This product comes in a 1.69 fl oz. potion bottle and contains a pink strawberry liquid. This product has half the caffeine content of Mana/Health Energy Potion.
This product comes in a 1.69 fl oz. potion bottle and contains a bright green sour apple liquid. Like Love Energy Potion, this product contains half the caffeine content of a Mana/Health Energy Potion.
In 2011, Harcos Labs introduced a limited edition labelled version of their Blood Energy Potion product called "Tiger Blood".[10]
Harcos Labs targets consumers around the United States as well as gamers and fans of popular culture. Harcos Labs has appeared at Comic-Con, PAX, Anime Expo, and many other conventions nationwide since 2008.
Mana Energy Potions have been featured in the video games ARCA Sim Racing,[11] BlazBlue: Calamity Trigger,[12] and Mystic Emporium.
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